Every year we see new colors emerge in design trends and this year they bring hope, health and hospitality home to alleviate the unsettled and depressed feeling this economic fiasco has had on our human psyche. Due to our global existence, we are being drawn to universal colors of happiness and awareness.
Some of the key "drivers" of trends this year are associated with the "green" movement, the "Good Old Days" of post-World War II and our global perspective. We also have our caucus side and affordability issues influencing the color choices.
Here are the five influential factors involved in the process of "Color Trends and Design" according to the Color Marketing Group International. They are:
- Green Movement
- Caution and Care
- The Good Old Days
- Affordable Luxury
- Global Perspective
I'll start with the Green Movement for today and follow with others over the next few days.
1. Green Movement
Eco-living is no longer considered a trend, but a way of life for many people. Whereas a few years ago many thought that living green was only an influencer for the rich, the awareness of how are lives are affected by the choices we make that involve our planet Earth has skyrocketed into a business focus within many industries, not just the design field.
Earth-friendly interior products are important. Using natural dyes and materials are influencing the decisions of many. Our personal health often comes at a cost from using toxic, man-made fibers and colorings. Using all-natural coloring agents is gaining awareness and influence. One company, Rubia Natural Colours, is providing these natural coloring agents to everything from flooring, fabrics, fashions, papers, packaging and cosmetics.
There is also a very strong emphasis on where products are made with people choosing more and more "local" brands, especially if local artists are also involved since they are considered more eco-friendly. Another prime consideration is the product's life cycle with longer being better. Also, either all-natural or recyclable products are winning consumer's dollars.
I'll share more trends in tomorrow's post.